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Face (to Face) Time: Staying Friendly in the Workplace

As an Internet presence management firm, we know how important social media is to stay connected with an audience, and what a powerful tool it can be in increasing communication and awareness. It's not...

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Social Media Marketing: Take to the Streets or Increase your Tweets?

I was talking with my brother’s girlfriend last week about a sewing project I just finished up and told her she should follow me on Twitter because I would be posting some pictures. She answered in...

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Tackling Fear and Harnessing Drive in the Age of E-Commerce

What are you afraid of, success or failure? The obvious answer to most is failure (though it is not entirely unheard of to be afraid of success). I have a good friend that paints great pictures. He...

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When is the Cost of Convenience Justified?

Have you ever heard the expression convenience is costly? Probably not as I’m pretty sure I just made it up, but I’m sure you have at least thought it a time or two. A while back my husband and I …...

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A Successful Business Begins with a Buzz

What is it about Starbucks that makes it so conducive to creativity? Is it the buzz in the air (and I don’t mean the caffeine, though it can’t be entirely discounted) that makes you want to begin...

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What is Indexing?

Imagine a library. You are there on your lunch break to search for a recipe for dinner. You have limited time and you know you want to use ground beef since that’s what you pulled from the freezer to...

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